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Japan Presents "Post Disaster Prosperity Characteristics"

2012/3/31 17:48:00 14

In 2011, after the earthquake,

Japan

Sales of domestic large retail outlets decreased by 1.8%, but the northeast region also showed a certain decline, but the business index was much better than that of other places. It still achieved an increase of 1.2% last year.

The Fukushima Prefecture, which has suffered heavy losses in the coastal area and the nuclear accident due to the tsunami, has suffered huge economic losses. Even some of the severely affected areas have been completely different. Are these changes driving Japan's new consumption demand? How far can the economic growth brought by these consumer demands go?

According to the report of the basic account population movement, the outflow of three counties in Iwate, Miyagi and Fukushima reached 41226 in 2011, breaking the highest level in 41 years.

In addition, Morioka Ichi, Sendai's green leaf area and Taibai district have more population inflows.

The overall trend of mobility is to move from coastal cities to inland areas, and to evacuate from the heavily damaged areas to the periphery of the nuclear leaks or to the regions where the urban function is sound.

In addition, Sendai and Morioka as the key areas for reconstruction, civil engineering workers, volunteers and insurance company staff gathered a large number of people from all over the country to come here.

This pattern of population movement will inevitably change the choice of consumer market to a certain extent. At present, Japanese retailers and manufacturers are closely following this trend, aiming at the market of Morioka and Sendai again, and constantly adjusting their sales concept.

consumption

The center of gravity is waiting for a comeback.

People who live in the disaster area, after receiving the high level of payment for damages, are unable to achieve commercial reconstruction in time because of insufficient supplies and manpower, as well as the lack of funds and donations in the business circle.

Therefore, many businesses are also catching up with this consumer hot spot to launch marketing strategies.

At the same time, those who are washed away by the tsunami and those who are homeless due to nuclear pollution need to re purchase large quantities of daily necessities.

These have further stimulated the flow of capital to the consumer market.

But there are people who are rich but not in the mood to consume and those who have to leave the northeast.

The gap between coastal cities and inland areas has caused a great gap in the progress of reconstruction, which has resulted in uneven distribution of overall reconstruction in Northeast China. Therefore, there are people with high purchasing power; those who pursue quality; those who reward shopping to volunteers for earthquake disasters; those who consume in disaster areas as obligations; and those who ease their mood consumption.

In short, consumption is getting better. But the industry thinks that this trend is heavy after the disaster. The retailing industry needs to endure for a long time to really usher in tomorrow.

At present, the shops in the coastal areas with severe disasters are doing very well.

For the people in the disaster area, their demand for clothing and fashion is very strong.

But put

fashion

How far is it going to be? How should people start to work in the face of people who are physically and mentally injured? This is the confusion and the focus of the work.

In most stores in Sendai, sales surpassed previous years.

There are few examples of the largest number of chain stores in Sendai. The famous brands, stores and facilities have special areas for redevelopment. The sales volume of these franchises has exceeded two digit growth.

But most of the other store streets have been more calm, and sales of franchised stores are not growing much, much less than previous years.

In terms of network sales, a good performance price ratio has attracted more sellers, which has also led to an increase in total consumption.