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Jianghuai And Yue Highlight Sports Brand Value

2012/3/31 9:29:00 3

Brand Market Consumption

Recently, the author learned from Jianghuai passenger car company that Jianghuai passenger cars will be landing in cities from April 1st to June 2nd, and the "ride on the quality experience of me" - "happy flight show" will be launched.

The event will continue the "quality line" in Wanzhou, Luzhou,

Dongguan

Lu'an, Xuzhou, Changshu, Xinxiang and other ten major cities in the country staged an excellent "flying feast".

Activities will set up the three stages of flying show, consumer experience and extreme challenges. Consumers will not only have the opportunity to appreciate the superb driving skills and feel the pleasant quality and strength, but also participate in the challenge of consumers to participate in the "Jianghuai and Shanghai special train driver training program".


Less than three years after the listing, Jianghuai and Yue gradually won the CCTV "2011 models", the China Auto list, "the best mid class car" and "2011".

Boutique

"Car models" and many other awards, in 2011 also won the C-NCAP five-star safety evaluation with excellent results, becoming the value model of the new national car.

The "happy flight show" is not only the first domestic independent brand production vehicle performance, but also a comprehensive display of product quality after 2011's "harmony and quality". It strives to realize the pformation from "quality Trilogy" to "universal quality experience".


From "quality 10000 miles" to "flying show", Jianghuai and Yue are not afraid of any quality inspection process and "zero distance" contact with consumers. Its confidence stems from its excellent product strength.

This flight show, besides the car show, has more special effects of automobile stunt show. Every stunt demonstration vehicle used is He Yue who has not been modified. The appearance of He Yue 1.8AT's dress is the focus of expectation.


Since the launch of the Chengdu auto show last year, the AT series has not only greatly enriched the product line of the pleasure car, but also increased the market competitiveness of the company with excellent product strength.

The AT series has adopted a high-performance engine, MITSUBISHI 4G93D engine, which is widely used in Chinese advanced cars, MPV and SUV cars. The maximum power is up to 105Kw/6500rpm and the maximum torque is 165Nm/5000rpm. With the mature automatic pmission, the hybrid 1.8AT has strong fuel economy as well as excellent dynamic performance.

The engine adopts the same level of DOHC double top camshaft technology, the overall structure is relatively compact, compared with the same displacement engine, small size, light weight, high stiffness components.

At the same time, by enhancing the rigidity of the cylinder and crankshaft and adopting damping resin materials for some parts, the noise of the engine is reduced to a minimum.

The main moving parts are lightweight designed to reduce the friction loss of the moving parts and to enhance the power. At the same time, the fuel consumption is also improved. A good balance is achieved. The emission performance is up to the national IV standard, and the comprehensive fuel consumption of 100 kilometers is 7.6L.


Jianghuai Automobile has accumulated 47 years of domestic first-class chassis manufacturing capabilities, and through

Britain

The Lotus Limited is well tuned to make friendly driving comparable to European premium cars.

The front Mcpherson + rear four link independent suspension (with stabilizer bar) is optimized to make the ride more smooth and stable, greatly improving the comfort and stability of driving and riding, better handling and more comfortable riding.

In order to make the environment inside the vehicle more tranquil, the pleasant 1.8AT model has 9 noise reduction and shock absorption optimization including tire noise, chassis noise, intake and exhaust system noise, and so on, so that the traffic noise is greatly reduced.

In addition, the height of the pleasure chassis is 170mm, which is just right, and ensures a strong pass. Meanwhile, the stability is also very good. Whether driving in the city or in the suburbs, it can show its charisma.

As a leading brand of the independent brand, the AT and its gold displacement and power are no less inferior to the joint venture brand. The excellent quality strength has attracted the attention of all sectors of the society to the A+ class vehicle market.


As a major event in Jianghuai and Yue's annual brand event, the upcoming happy flying show activities will not only give consumers the chance to experience the charm of racing sports, but also better test and interpret the quality of vehicles through flying shows, and show the high value of pleasant products, so as to enhance the reputation of brands and products.

What will be pleasing surprises to the consumers in the exciting stunts and extreme challenges during the launch of the joy flying show?

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