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"Xi Li Ge" Endorsement Provokes Controversy &Nbsp; &Nbsp; How To Properly Choose Spokesmen For Service Companies

2011/1/8 11:43:00 101

Xi Li Ge'S Classic Image Of Brand Clothing

Nowadays, relying on celebrities for endorsement has not attracted enough attention.

The practice of "directly using the name or name of homonym as a registered trademark of a commodity" has been increasingly favored by businesses.

Since "Xi Li Ge" exploded the red internet, merchants have been making a lot of moves. First of all, they appeared on the Taobao website. There were tens of thousands of clothes in the name of "Xi Li Ge".

Recently, a company in Shanghai has been launched vigorously.

"Xi Li Ge" brand clothing

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This attracted many netizens' attention and became a hot news for Baidu.

Hua Zi, executive editor in chief of Tianya, said, "this is a time when we are tired of celebrities. When netizens are tired of all kinds of celebrities, the appearance of" Xi Li Ge "is so overwhelming.

"Xi Li Ge" is highly praised by the grassroots because of its mixed mix style and bold and unrestrained image.

"Xi Li Ge Mens" controversial

Some people think that "Xi Li Ge" pays attention to the high brand and reputation of big enterprises.

"Xi Li Ge"

Classic image

"We are deeply rooted in the hearts of the people," Zhuang Guowei, general manager of Shanghai company, points out that it is not only the mix and match style of "Xi Li Ge", but also the cigarette in his hand.

Zhuang Guowei said that they not only bought the right to pfer the trademark of the "Xi Li Ge" brand, but also applied for a registered trademark of Xi Li Ge.

Zhuang also said that the company has tens of millions of capital behind its operation, and once the entity is completed, it will continue to expand its investment.

In January 5th, the website of "Xi Li Ge" will be formally launched, and winter clothes and spring clothes will also be on sale.

But there are also opponents who believe that the mentality of taking Xi Li Ge as an industrial brand is not optimistic.

Yu Fei, a famous marketing expert, pointed out that this actually reflects a kind of impetuous psychology in the society. In this process, the value element of "Xi Li Ge" has been diluted.

At the same time, "Xi Li Ge" is not recognized by mainstream social consciousness, "Yu Fei believes that, although more striking, but the brand is not sustainable.

"In the period of social pformation, the popularity of this unruly and self governed style will be very high."

Yu Fei said that such a network of red men can cause a lot of attention, but the heat of netizens will not last.

There are still a lot of people who are not optimistic about this.

Fawkes Holdings Limited CEO Lu Qiang told reporters that although "Xi Li Ge" network clothing brand awareness has existed, but the grassroots "Xi Li Ge" itself is at a low level. "Even if we hire Italy designers, consumers will not recognize that this is the Italy brand.

Although they want to invite Italy designers to improve their brand positioning, they can not play any role in such a situation.