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Garment Industry Ranks First In The Top Ten E-Commerce Industries

2010/9/11 10:56:00 59

According to the data released by the China Electronic Commerce Research Center in August, in the industry distribution of e-commerce service enterprises, textile and clothing, digital household appliances and iron and steel machinery ranked the top three in the proportion of 12.2%, 10.3% and 7.25% respectively. The rest of the industries in turn were building materials, agricultural and forestry animal husbandry, hardware tools, chemical medicine, packaging and printing, food, sugar and wine.

Gift ornaments

The ten industries account for 67.25% of the total.

The textile and garment industry ranks first in the proportion of 12.2%, and accounts for nearly 2 percentage points higher than the second digit household appliance industry.

Electronic payment has made online shopping clothes a trend. Fast payment, Alipay, fortune Tong and UnionPay are widely used in consumers.

B2C clothing mall is becoming the leading role

E-commerce clothing industry, from the initial C2C small Taobao shop, to various forms of B2C mall sprung up as the times require.

Among them, the B2C website with category segmentation is the most dazzling, and has gradually become the protagonist of the e-commerce market.

B2C, the leader in e-commerce, has a professional menswear brand SHAPN (J John Binney), a dream for underwear, a bazaar with standardized shirts and so on.

In addition, some special new models are constantly trying, for example, the main brand designer's original brand is still focused on the VJIA of the brand collection platform, and with the development of e-commerce, there will be more emerging models.

And these

B2C

The mall is not the lucky one in the e-commerce clothing industry. Their focus and influence won the prize to copy or surpass the traditional market efficiency.

Take men's wear B2C as an example. SHAPN (J John Binney) www.shapn.com is a professional B2C fashion business men's wear brand. The brand is based on the concept of men's success and glory, which makes men based on self confidence, business, fashion and success.

The term "professional" SHAPN (J John Binney) remains unchanged.

Its professional and website B2C's vertical and detailed development mode will definitely become the leading force of B2C men's clothing.

Large-scale march of traditional industries

After 30 years of development, China's garment industry has been innovating continuously.

Garment industry

With the development and popularization of the Internet, the Internet sales channel has become a new channel of clothing distribution.

Lining and other traditional industry giants have marched into e-commerce on a large scale, and one of the driving forces behind this is the flourishing development of electronic commerce clothing.

On the contrary, while the traditional clothing enterprises enter e-commerce, there are also some other garment enterprises and even online stores, which are expanding their physical chain stores rapidly.

The development prospect of Internet e-commerce attracts a large number of traditional consumer brands to join the ranks of "online stores".

This not only expands the marketing channels, but also more importantly, trains a large number of original brand online, and strengthens its own brand building.

Moreover, the development of brand websites and e-commerce has become the trend of future development.

It is inevitable for traditional clothing enterprises to develop e-commerce business, because they are worried that they are lagging behind, so they will choose professional e-commerce service providers suitable for their own businesses, so that enterprises will not have blind spots in the market channel.