"Tanabata" Is Not As Good As Western Valentine'S Day Clothing Business.
"Every family wishes to look at the autumn moon and wear tens of thousands of red silk". This is a poem that is often chanted in ancient Tanabata.
August 16th is the Seventh Festival of 2010.
Valentine's Day
Under the commercial rendering of heavy ink and heavy color, the consumption of Tanabata has been gradually put on the agenda.
In the face of this promotion business opportunities, what measures will be launched by the apparel industry businesses and what will be the trend of the market consumption atmosphere?
The consumption atmosphere of "Qixi" market is not strong.
Clothing business
Unwilling to work harder
Although the commercial value of Tanabata has been exaggerated for several years, it is still not enough. Most consumers have not reached a consensus on this holiday and can not stimulate consumption very well.
Because the market consumption atmosphere is not strong, most businesses do not want to spend more time on this festival, and the holiday promotion atmosphere is very weak.
Beijing sales staff said, "Tanabata" played out
Promotion
The banner is Valentine's day. From the sales situation for many years, "Tanabata" is not as popular as Western Valentine's day.
Moreover, this year's "Tanabata" is not on the two-day weekend, the promotion effect will not be too high.
At present, shopping centers are basically promoting sales, and the discount is already very low. There is no need to launch activities for "Qixi".
Unlike most businesses' indifferent attitude, some businesses have launched some promotional activities.
A shopping mall official said, because "Tanabata" can not bring much sales, so the main activities are to enhance the visibility of the mall.
"In order to match the brand adjustment of the mall, we plan to organize a" match up man "campaign this year, inviting couples to dress with each other.
In addition, a single men and women party will be held.
The person in charge said!
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