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Wenzhou Shoe Enterprises Dare To &Nbsp First; Bring Leather Shoes Marketing Into A New World.

2010/8/5 10:09:00 141

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Marketing Culture And Fashion

August 5th,

shoes

Since ancient times, it has been interpreted as an endless shoe and shoes.

Culture

fashion

Of the ancients; sports.

science and technology

Humorous, healthy, historical, modern, Chinese, foreign and so on.

Talking about shoes is really endless.

Whether or not

Marketing

人、鞋企老板还是一线鞋商，在你跑进各类书城买了很多的营销书藉，或者在各种场合听了各种各样的演讲与培训，听了游走企业间的职业经理人的所谓“营销经”，当时你看了听了很有共鸣，有相听相见恨晚的感觉，不是说那些“培训”和“营销经”没有专业功力，但冰冻三尺，非一日之寒，植入模式和成功理论需要一个较长时间，引进大量的人才来执行，并通过持续的管理实践来培植，才能在企业的运作中见效，你是需要一年就要有利润可见，而那些所谓的老师们的良言却是让你三年五年以后做大做强的，因此到头来，书籍、讲师和职业经理人所论述的许多方法也许还是离你很远，所以你仍然找不到鞋业营销最好、最简单、最易操作的方法，仍然在同质化的竞争中一头雾水，甚至最终的市场利润还是被残酷的竞争盘夺得体无完肤。

Our marketing is often in a state of wall type. In the homogenization of industry competition, there are many barriers, such as the wall of products, the walls of prices, the walls of channels, the walls of promotion, the walls of talents, the wall of cost, and the international wall.

In a certain stage, how to overthrow and destroy the wall that hinders the development of footwear industry? Fujian sports shoes (global brand network), which is very close to sports and sports shoes, accounts for the advantage of shoe marketing in the 2008 Olympic year. From the data of various media, the click rate of articles related to sports category is very high.

In Wenzhou, let leather shoes melt into sports elements. Besides AOKANG is the leather product supplier of Beijing 2008 Olympic Games, the construction of Red Dragonfly's sports shoes R & D production base is also busy all the time. Leather shoes and sports are not very direct relations, but the Wenzhou people who dare to take the lead in the world always go forward in breaking the wall, breaking and overthrowing the "wall" between "leather shoes" and "Sports", thus bringing leather shoes marketing into a new field of vision.