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Jordan Sports Interprets The New Connotation Of The Jinjiang Model.

2010/8/4 11:00:00 69

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Jordan Advertising Brand

Things are developing and changing.

Jinjiang mode

The connotation is also constantly enriched.

The "Jinjiang model" went through family workshops and experienced quality survival.

brand

Management has entered the stage of capital management.

Private enterprises in Jinjiang are taking their own efforts to inject new connotation into the "Jinjiang model".

The initial advantage of Jordan's sport was that he used the "no advertising strategy" of quality + channel to "throw" in general.

The money is spent on products and channels.

When others use the "false" brand to seize the market, Jordan sports chooses to use the "real" quality to achieve a sustainable victory, instead of putting the cost of advertising into the quality construction of the product, so that consumers can buy products with real quality assurance at relatively low prices.

In terms of product strategy,

Jordan

Sports strive to have a full range of products, give full consideration to diversity and differentiation. In terms of R & D strength, more than 200 R & D design teams are deployed, engaging top Chinese designers, collaborate with world-renowned R & D institutions and universities in China to provide high-tech sports products for consumers, and more than 5000 retail terminals, covering 30 provinces, autonomous regions and municipalities directly under the central government.

Jordan sports not only forgot to give back to society in the successful operation, but also carried out corporate social responsibility in practical action, donated funds to disaster areas, supported the development of sports in poor areas, and sponsored student sports events.

Jordan sports interprets the new connotation of the "Jinjiang model" in its own unique way.

2008 the Beijing Olympic Games launched a strong sports boom in China, and led the domestic sports apparel industry to usher in a new growth opportunity. Jordan sports benefited from the vigorous development of the industry and entered a more rapid growth period.

In the future, Jordan sports will continue to uphold the tenet of "tailor-made high quality sports products for Chinese people", concentrating on R & D, lean production, and creating the national brand that people are proud of.