New And Old Underwear Brand Collision &Nbsp; Continue The Big Brand.

Qu Jing, who is responsible for the recruitment of China International Knitting Fair for 3 consecutive years, feels a lot easier this year.

"In March, enterprises began to sign up enthusiastically, and the payment was very refreshing. The phenomenon of bargaining for booth fees was sharply reduced."

Qu Jing believes that since last year, the knitting Expo has entered a mature stage. Good exhibition results have made a good preparation for this year.

The exhibition continues the idea of big brands, and the leading companies in every field are still the highlight of the exhibition.

Collision between new and old underwear brands

As always, underwear and bra are a blooming flower on the show, which brings strong visual effects to the knitting exhibition.

This year's knitting Expo will also stage a collision between new and old brands.

"Shanghai three guns" is a brand with high market maturity. It did not participate in the exhibition last year. Shanghai,

Besides the old brands, there are many rising stars in China's underwear industry.

At the end of the year, Fang Li Fang, the second-line brand introduced by the company at the knitting Expo, was four stunning. This year, the professional audience will continue to feel the youth and sensuality of the poem.

Manifen worked with industry associations last year and released the fashion trend of underwear.

Qu Jing said: "this year's task is to release the new team, and we have high hopes for it.

The company's Lu is always a pursuit of perfection, the release of the fashion trend is creative, but also closely linked with underwear, will not let people do not understand.

In the view of Qu Jing, manager of the company is very well managed, and the team is in good order. In the future, it may become a very good listed company.

Witness the development of new products

Although it has been held for the three time, the China International Knitting Fair has witnessed many new brands and new products. Shanghai Jialin Jie is a typical example.

Jialin Jie presented three stages of jump at the knitting exposition: the first exhibition of Jialin Jie, the second knitting exhibition, was displayed on the super fine wool underwear. Its exquisite workmanship and quality impressed people. At the third knitting exhibition, Jialin Jie launched his own sports brand Kroceus. All the costumes and costumes were made according to their own ideas except for shoes. The location was relatively high. This year, Jialin Jie continued to exhibit Kroceus products, but it was quite different from the starting point of last year.

Kroceus not only set up counters in some high-end department stores in Northwest China, but also began to enter the Beijing market in the past two months.

Qu Jing believes that Jialin Jie has the guiding ability of China's outdoor wind vane.

Last year

Qu Jing's remarks are aimed at the upstream and downstream cooperation of the knitting industry chain. In recent years, in addition to the importance of exhibiting new products, exhibitors have actively explored the mode of participating in the exhibition. Some raw materials enterprises have joined hands with garment enterprises. "Finding partners to jointly put pose together is a smart choice for many new material suppliers."

Qu Jing said that this year, Shandong Hailong and the company will continue to show their new achievements in material innovation.

The overall strength of industrial clusters

If we want to know the current situation and future trend of knitting industry cluster, China International Knitting fair is undoubtedly a good window.

According to Qu Jing, the number of industrial clusters participating in the exhibition has increased this year, and the leaders of the industrial cluster have attached great importance to the exhibition.

Last year, Guangdong Dalang only launched the industry alliance with the Zhongda company as the main body. This year, the local government attached great importance to it and booked the exhibition area of more than 160 square meters to appear in the form of industrial clusters.

Although Jiangsu's Gushan brand is still on the rise, they hope to improve themselves by learning from the experience of the exhibition.

With the strong support of the local government, Liaoyuan socks industry and Zhuji socks industry have been developing rapidly in recent two years. The cooperation and communication between the two places are very much concerned by the industry.

Recently, the socks industry in Liaoyuan spent hundreds of millions of yuan to introduce advanced equipment in Italy, and its development prospect is expected.

In addition, the collective appearance of Taiwan professional team will also become a landscape of the exhibition.

"After the outbreak of the financial crisis, Taiwan textile industry increasingly recognized the charm of the mainland market, and found an effective market space on the mainland, and the exchanges between the two sides of the Taiwan Straits became more and more close.

This time, they have booked 16 standard booths, and Xu Rong, an early entry to the mainland, will be displayed next to the pavilion in Taiwan.

Qu Jing said.

New mode of industrial chain cooperation was born

"Whole industry chain competition" is a new term and a hot topic at present.

How to better cooperate upstream and downstream is a topic that many industries are exploring. By the end of June, the research center of Applied Technology of knitting computerized flat knitting machine, which was born in Changshu, Jiangsu, has provided a new way of thinking.

Qu Jing said that at the current knitting Expo, the center will debut for the first time, and the latest fashion trend of sweaters will be released.

"R & D center is a collection of heavy industry enterprises, such as Changshu Jinlong, a computerized flat knitting machine, Huafu, a color spinning company, a Zhejiang sparrow for finishing auxiliaries, and a leader in the export of sweaters," Jiangsu cloud bat "," Zhejiang new China "and" Xie Da ", and the design is mainly undertaken by Jiangnan University.

Therefore, their appearance will be shocking. "

Qu Jing said.

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The success of the industrial chain cooperation is also achieved by the Jilin chemical fiber company. The exhibition area of the whole Tianzhu Industry Alliance reached 552 square meters this year.

Different from last year's "hodgepodge", Jilin exhibited a rigorous selection of enterprises. Enterprises that did not meet the requirements of the knitting Expo did not participate this year.

In this regard, Qu Jing thinks: "Tianzhu Industry Alliance in the market, brand publicity, found an effective concept, the exhibition will be more preface."

In addition to the highlights of the exhibition, colorful activities add a lot to this knitting Expo.

Static fashion trends released, professional lectures, wonderful T show...

Different audiences will get different results.

The same is true for exhibitors. The more than 300 buyers from large department stores across the country make it possible for companies to harvest more than just orders.