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Shenzhen Fashion Fair Ten Years Of Innovation To Create Fashion And Creative Heights

2010/7/6 15:23:00 45

Shenzhen Trade Fair

The fragrance of plum blossoms comes from bitter cold. After experiencing the financial cold winter of 2009, Shenzhen clothing is full of vitality and creativity.

industry

After hard work and hard exploration, we found a new way and saw a new dawn.


In 2010, Shenzhen clothing will embark on a very unusual course in the new thinking and new starting point.


With the designation of "capital of design" by UNESCO in Shenzhen, design and creativity have become another powerful driving force for Shenzhen's urban development.

The rapid development of the design industry has greatly promoted the development of the cultural industry, making it one of the four pillar industries in Shenzhen.


Echoing this is that clothing from the fashion designer of Shenzhen has a high reputation and influence in China, accounting for more than 60% of the domestic first tier market, leading and leading the development trend of Chinese fashion and becoming the vane of China's fashion industry.


Creative industries not only become the hot spots and highlights of Shenzhen's economic development, but also become leaders.

Urban innovation

And important forces for development.

The development of fashion and creative industries in Shenzhen can not copy the existing models. We must boldly innovate, explore new ways of development with Shenzhen characteristics, create a fashion brand created by Shenzhen, and improve the core competitiveness of creative industries.


  

Shenzhen Clothing

By establishing the idea of "creative industry" and "tug of war", we organized enterprises to actively participate in exhibitions such as the British fashion week, the American fashion week, the Beijing exhibition and the Korean exhibition. We also planned to set up several offices in Europe and the United States, constantly strengthening regional and international exchanges and cooperation, and achieved good economic and social benefits.

In addition, the Shenzhen garment industry association has also launched the national tour of Shenzhen women's clothing, which is the theme of "fashion Shenzhen". It has launched the "Shenzhen women's clothing regional brand". On the one hand, it has established "fashion sinks", and has cooperated with the large and medium-sized cities and regions throughout the country. It has set up an interactive development base for fashion industry mainly based on brand clothing and clothing, and has constructed the fashion brand alliance of the clothing industry. It has taken the joint operation and the overall chain operation new business mode to push the Shenzhen garment and related industries to the domestic and foreign countries, and further build the Shenzhen clothing business joint fleet.


Shenzhen clothing also implements the high-end development strategy of creative industries, seize the commanding heights of the industry, drive the rapid development of creative industries with high-end technology, strengthen the cluster development and scale effect of creative industries, and build a batch of creative industrial bases and parks with distinctive characteristics and outstanding advantages, so as to create a real environment for the realization of the value of talents.


At present, the first stage project of "Shenzhen garment industry gathering base", which has been actively promoted in recent years, is nearly completed in Shenzhen. Nearly twenty construction projects have been started, all of which are well-known brands in China.

Meanwhile, the two phase of Shenzhen garment industry gathering base R & D center is also being actively and effectively promoted.


The Shenzhen clothing association has also actively promoted the construction of Shenzhen fashion creative design garden, and constructed the Shenzhen fashion creative design garden as the exhibition and exchange center of the apparel industry chain, the latest fashion information center, and the talent center gathered by talented people both at home and abroad.

In order to promote the optimization and upgrading of Shenzhen's clothing industry, enhance the independent innovation ability of Shenzhen's clothing brand, and constantly accelerate the pace of Shenzhen's construction of "fashion and creative capital" and "women's clothing capital".

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