Pathfinder Test Water Network Marketing

More and more traditional clothing brands have begun to give enthusiasm to e-commerce, and the layout of network sales channels has become a common trend of many fashion brands.

In June 2nd, the explorer of the domestic outdoor products company also stepped out of the first step towards e-commerce, and tied up with the biggest e-business website of the country, "good Le buy". The Pathfinder company first tried to open up the network marketing channel.

According to Sheng Faqiang, chairman of the Pathfinder company, the cooperation with the good Lok will cover the entire product of the Pathfinder.

And good buy will not only sell products of Pathfinder under its platform, but also will provide an online marketing solution for all Pathfinder. With the help of good Le, the Pathfinder's official website in Taobao is also expected to start in the near future.

Pathfinder is a company specializing in outdoor sporting goods in China. Since its establishment in 1999, it has been listed successfully on the gem.

And good buy is a genuine shoes e-commerce website, business model from overseas "Zappos", last year won the first round of investment in Sequoia Capital, at present, good Le buy has been working with many brands of sports leisure footwear industry.

In view of the possibility of price conflicts and stock exchanges between online and offline sales channels, Sheng said that the online sales of future Pathfinder will achieve a unified pricing strategy, but it may be different in terms of promotion methods and so on.