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2010 Big LV Ads Mislead Consumers To Be Banned?

2010/6/2 9:42:00 26

Shoes And Clothing


LV advertising
 

According to the daily mail, the British Advertising Standards Association (ASA) banned the two of Louis Vuitton on the grounds of misleading consumers. Advertisement 。


An advertisement shows women workers sewing their hands by hand. Handbag Hand in hand, aside is linen and beeswax for sewing women workers. Needles, linen, beeswax and careful attention ensure that every stitch is free from dampness and time. Some people say that LouisVuitton's bag is a collection of details, but each detail is so laborious and laborious. Can we call it details? "Another advertisement makes money clip for sewing female workers.


But the problem is: at least for complaints customers, Louis Vuitton Luxury goods It's made by machine. Louis Vuitton admitted that the sewing machine was used, but the whole production process was not automatic, and there were more than 100 production processes in each package. But that is not enough for ASA to revoke its decision.


 


Comment: an advertisement, a hundred kinds of interpretation. It is hard to say that it is hard to get a good tune in the advertising world.

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