The Second China Fashion E-Commerce Summit Was Held In Hangzhou

The second China garment e-commerce summit was held in Hangzhou.

Research data released at the conference showed that apparel online retail grew by 97% over the same period last year, and the market size increased from 15 billion in 2007 to 64 billion in 2009, accounting for 1/4 of the total size of the online retail market in 2009.

It is estimated that the size of garment online retail market will increase by 80% in 2010 and reach 115 billion yuan in 2009.

The summit was hosted by the Hangzhou Municipal People's government, and jointly hosted by Hangzhou information office and Beijing Zheng Wang Consulting Co., Ltd.

Around the "analysis of the current multi-channel mode of coexistence, clothing enterprises how to achieve coordinated development of multi-channel, through the optimization of resources and resources to complement the development of online clothing retail theme" theme, Lining, Kappa, seven wolves, BELLE, Taiping bird, XTEP, Metersbonwe, Jack Jones and other more than 100 national brand clothing enterprises, as well as Taobao network, fan Kecheng and other e-commerce platforms are actively involved in the discussion.

According to the 2010 Online Shopping survey report, most brand clothing companies opened flagship stores in Taobao in the year of 2009, and recruited Taobao clothing sellers in the Taobao market to establish online distribution channels.

Taobao accounted for 86.3% of the total market share of apparel industry in 2009, an increase of 2.6 percentage points compared with the previous year.

On the one hand, the rapid growth of the online retail market has attracted the participation of many traditional garment enterprises. On the other hand, consumers' enthusiasm for online shopping for clothing has also been constantly stimulated.

In the latest report of the 2009-2010 China online shopping hot city report published by a website, clothing category has become the most popular commodity, especially women's clothing. It has no suspense to become the first consumer of online shopping in the ten cities.

Between May 1, 2009 and May 1, 2010, women's clothing accounted for 12.17% of the total consumption volume of online shopping in ten major cities.

Equivalent to 10 thousand yuan of online shopping turnover, 1217 yuan are spent on women's clothing.