French Luxury Underwear Brand Chantelle Officially Enters The Chinese Market
In the spring of 2010, Private Shop, a leading store selling Euramerican top brand underwear in Hongkong, introduced another luxury French underwear brand Chantelle to mainland China, marking the official entry of the brand into the Chinese market.
The French high-end underwear brand Chantelle, founded in 1949, dominated by the urban women aged 25 to 45 as the main target consumers in the French lingerie market. Each of the Chantelle's underwear has been carefully designed by the designer, using the most advanced Leavers lace, Guipure lace, three-dimensional Textronic lace and other materials to show strong romantic French customs. In terms of product design and manufacturing technology, Chantelle pays attention to every detail, such as adding narrow lace to the shoulder strap that the general brand easily overlooks.
Chantelle pursues extreme perfection in quality, emphasizes the maintenance of exquisite fabrics, pays attention to embroidery technology, and insists on the perfection and symmetry of lace on each product. In addition, the brand is constantly improving in the design of products, such as sling, perspective, lace, embroidery, hollowed out netting and so on, which make women more and more graceful.
Chantelle's brand philosophy tries to show women's temperament and beauty all over the world. It advocates that even if women of different races and personalities wear Chantelle underwear, they will embody charming French elegance and dignity. The brand encourages women to wear high-quality underwear, thus showing personal taste and unique inner and wisdom of women. Like French women's insisting on women's sovereignty and consciousness, Chantelle also thought about women from the perspective of women, and created many highly publicizing methods of underwear, including creating the first show of underwear with models in Paris international underwear Exhibition (SIL). Thus it can be seen, The Chantelle brand not only focuses on the design of underwear products, the development of new fabrics, but also inspires women to show themselves, and is committed to creating the beauty of beauty, confidence and loyalty to women around the world.
Source: China Fashion Brand Network
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