Shoes Enterprises Should Be Well Matched When Seeking Celebrity Endorsement

Star effect is a very common phenomenon in our commercial society at present. Compared with the early direct promotion of products, astute business operation has long found that selecting a spokesperson who has a good public image in society to promote is often more effective than direct promotion. Therefore, businessmen are even more happy to use the star effect when they attach great importance to brand image today.

Although this phenomenon appeared relatively late in the footwear and clothing industry, it was threatening. On the one hand, it is the strong cooperation between international brands and A-list stars, and on the other hand, it is the high-profile cooperation between local enterprises and various artists. In particular, sports shoes and clothing industry once set off a frenzy of celebrity endorsement. But if we invite stars to act as spokesmen, we should pay attention to many problems, otherwise it will backfire.

The timing of star endorsement is very important

Shoes enterprises can choose legitimate red stars, who often give consumers the illusion that the brand that the star endorses is also legitimate red. The brand has borrowed the influence of stars virtually. If some shoe companies say that it is best to choose a star who is just popular, but the price is too expensive, they should look for a star who is on the rise. In this way, you can sign in stars at a lower price.

Shark "swam" to China in 2006 and signed a contract with Li Ning for five years. Both O'Neill's size and his reputation at that time can be described as heavyweight. This endorsement also attracted many fans' imagination for a time, expecting sharks to come to China more often, or to launch several eye-catching shoes. Unfortunately, nothing seems to have happened. After Shark signed the contract, there were not many exciting things happened, except that he occasionally played Tai Chi in advertisements. In addition, since then, like the current stock market, O'Neal has gone down all the way, and this endorsement seems to be disappearing.

Pike asked Battier to speak for him. He has a unique vision. As an indispensable part of the team, he has a high stability in asking him to speak for him. In addition to his good temperament and off court image, he is definitely a "high-quality" spokesman.

When looking for celebrity endorsers, they should be well matched

Brands and products should be well matched with stars, and stars should be invited to act as spokesmen, which is nothing more than to make people consciously associate stars with products, so that products can get attention, thus driving sales.

Since Anta's insight discovered Scola, his performance is like a rocket, soaring straight. Wearing the scope basketball shoes specially designed for him by Anta, he played the standard power forward in the first season of the NBA. In the national team, even Ginobili's top position is about to give way to him. At the Beijing Olympic Games, Scola also earned a lot of popularity and eyeballs for herself and her endorsement brand. Anta also launched the Scola2Pe basketball shoes in a timely manner, and the two sides cooperated with each other, and the fans also enjoyed it.

The advertising value of sports stars has great potential. Shoe dealers understand that sports stars represent the image of sunshine and health. Therefore, their figures will appear more frequently in some sports goods advertisements. Especially the sports stars with extensive influence in the NBA are the objects that modern sports brand shoes attach great importance to. If you ask them to speak for you, you will also get great attention. This is bound to have many benefits, so businesses do not care about how much endorsement fees to sign a contract, they will dig deeper into the commercial value of stars.