China'S Shoe Enterprises Can Not Overtake The "Mark To Defense Line"

In the past, most of the small and medium sized shoemaking enterprises in China developed under the condition of low cost and better environment.

Coupled with the good international trade environment in the past 63, domestic competition is not particularly fierce, and raw materials and labor costs have become the competitive advantages of domestic enterprises.

Rising prices of raw materials and rising labor costs have led to difficulties in the export of China's footwear industry.

China's footwear industry has seen industrial shocks.

The survival situation of small and medium-sized shoe enterprises in Fujian, Guangzhou and Zhejiang is not optimistic. The closure phenomenon of small and medium-sized shoe making enterprises is not news.

Small and scattered workshop enterprises have been eliminated, and high quality enterprises that are good at allocating resources, focusing on innovation and management norms are becoming stronger and stronger, showing the situation that the strong Yu Qiang and the weaker are weaker.

Influenced by macroeconomic policies such as rising raw materials, blocked exports, tightening of silver, energy conservation and emission reduction, and the introduction of the new labor contract law, the footwear industry competition is divided into two main categories:

Therefore, in today's shoe industry competition, enterprises are vulnerable, and it is easy to fall behind or even eliminate at the alarming speed of large enterprises.

The upgrading of China's footwear industry is in progress.

Emma CNC machine CEO Wang Quan advise all shoemaking enterprises.

In the most difficult year of China's economy, shoemaking enterprises must learn to save themselves and strengthen themselves if they want to survive and even want to grow up by taking advantage of the industry's integration opportunities.

The essence of industrial upgrading is self strengthening.

Emma CNC machine said.

As a shoemaking enterprise facing the situation of the princes, we need self-help consciousness, otherwise, no one can become the Savior of the enterprise.

Lingyun, vice director of Zhejiang economic and Trade Commission, said in the morning of August 6th, "gathering youth strength, promoting pformation and upgrading - the current economic situation development report", no matter what the enterprise is facing is the risk of capital chain breakage, the pressure of soaring raw materials or the high cost of human resources after the implementation of the new labor contract law, the core issue still needs to be solved is the pformation and upgrading of enterprises themselves, that is, how to change the concept of development, enhance the competitiveness of enterprises, and how to promote brand building and increase the added value of products.

Just this year, China's economic environment has become more detrimental to the survival of shoe enterprises. Under the pressure of survival and death, many small and medium-sized shoe enterprises are beginning to accept this reality.

But for them, what are the obstacles to upgrading?

"People and capital are two key obstacles to the upgrading of China's footwear industry."

Emma CNC machine CEO Wang Guoquan said.

Many years ago, Emma CNC machine produced high efficiency, superior performance shoe making equipment, but at that time many owners of shoemaking enterprises did not accept this efficient shoe making equipment.

Their reason is simple: "how expensive the machine is and how cheap it is to use it!"

It is precisely this "short-sighted" profit seeking behavior that many Chinese shoemaking enterprises are only limited to extensive development, and at low prices as the code of participation in market competition, without the ability to fight environmental degradation.

Ling Yunceng, deputy director of the Zhejiang economic and Trade Commission, said, "you can't think you can't do it.

But you think, doing is a deductive process.

That is, starting from the goal, subdividing the problems and solving them one by one.

And not from the conditions.

There are difficulties everywhere.

Capital is the blood of the upgrading of shoemaking enterprises? Bd3 bones are 2 jealous and Huan Huan Nao Du 2, Huan Ping Tai, look at the bun, and talk about it. How can it be more important if the two factors of human and capital are available? P>

Wang Guoquan hesitated to say that he was a man.

Industrial upgrading needs investment, and it is a continuous investment.

If the boss of the shoemaking industry has no patience, if he has money, he will not invest in industrial upgrading, but invest or spend in other areas. Then the industrial upgrading is just an armchair talk and a castle in the air.

The impulse of profit is that Wenzhou enterprises are concerned about whether they can get the maximum return in the short term.

Money is not used for upgrading production equipment, but not for product development in the industry, because these investments can not get a quick return in the short term.

The money has gone to other industries that are "making money" faster, such as the Wenzhou real estate regiment that was once a sensation.

But what is the result?

For the sake of short-term profits, Wenzhou people have deviated from their own industry.

From the shoe leather industry association of Wenzhou, we know that there are 2600 footwear enterprises in existence.

In 2005, related media reported that there were nearly 4000 shoe companies in Wenzhou, with about 400000 employees and 600 million pairs of leather shoes annually.

Today, these brilliant achievements are somewhat fading.

R & D is the primary task of industrial upgrading.

Shoemaking enterprises want to survive and need their own unique products to win the market.

Emma CNC machine expresses this view.

R & D and brand complement each other, brand is supported by factors such as product, service, social influence and so on.

The product with superior performance comes from R & D.

No research and development about brand?

Take Nike as an example, Nike has more than 100 technicians engaged in the research and development of new products, and has invested 4 million US dollars in the record for new product development.

Because there are strong R & D technology, R & D personnel, R & D investment backing, so every month, Nike has a series of new products coming out, so Nike can lead the trend of world sports shoes, of course, Nike also earned the profits that Chinese shoe manufacturers sigh.

Looking forward to the future, brand is not only the foundation of an enterprise, but also an important symbol to measure the economic strength of a country.

Without the rise of national enterprises and national brands, the state's economic strength is empty talk, and for an enterprise, too.

Deputy director Lu, deputy director of Peking University's "China brand leader" senior project office, believes that if SMEs can use technology R & D and brand innovation to cope with the current crisis, the crisis can be resolved.

When the industrial structure of enterprises is adjusted, and more high value-added products enter the competition of brand competition and enter the upstream industry chain, enterprises can not only change their low-end image of low cost and low price, but also enable themselves to completely say goodbye to "Marginalization" on the stage of globalization and become the protagonist of the market.

This is also worth thinking about Chinese shoemaking enterprises.

An enterprise without a brand is like a team without banner.

Why did not even the number become an army?

Emma CNC machine believes that the upgrading path of shoemaking enterprises is generally through three steps.

The first step is to complete the primary task of upgrading - put into R & D, but this step also includes the introduction of advanced manufacturing processes or production lines.

R & D can produce new products. Through advanced manufacturing processes or production lines, the conceptual products can be turned into products that can be exchanged for profits.

With the entry into the market and lucrative products, shoemaking enterprises can do well at a minimum foothold.

Through this step, enterprises slowly accumulate funds for brand building and channel construction. This is the second step.

Finally, when the enterprise is strong enough, it can take third upgrading steps with less investment time and quicker effect -- Acquisition and cooperation.

Through capital operation, we can quickly control new resources and promote the development of enterprises.

AOKANG is the shoe-making enterprise that has made the first, second step in full swing -- grasping product research and development, and stepping up the construction of brand and channel.

This is research and development.

In November 22, 2007, Liu Xiang signed an invitation to Liu Xiang as AOKANG Olympic image ambassador.

Start AOKANG AOKANG cheer group activities, join hands with sina network to create "gold medal conjecture, dream Olympics" guessing activities.

All these actions are AOKANG's move to create a brand with the help of Olympic events.

This is brand.

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