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Fashion "Release Shoes", LV "Snake Skin Bag" China Needs More "Intelligent Manufacturing".

2008/8/26 9:56:00 6

Footwear IndustryChina Brand

fashion

                                                LV的“蛇皮袋”

Recently, the western pop world has launched a "Chinese fever".

The protagonist is the loose shoes and snake skin bags that we have long forgotten.

These "grass roots" Chinese products are labeled with fashion labels by big brands and become fashionable elements of big brand new products. They are really a bit of a puzzle for Chinese people. What's behind them is that China's manufacturing needs to be more intelligent.


  


Big brands look at domestic products.

  在近期的欧美市场上,灵感来自于解放鞋的一款-时尚126品牌官方网店-

Sales of sports shoes are very popular, and its manufacturers are from a shoe manufacturer in Henan.

6.6 yuan a pair of shoes released to 500 yuan shocked the Chinese people, but this is not a case. In recent years, the "grass roots" domestic goods have become "fragrant pastry" in the western pop world.

A year ago, Marc Jacobs, the designer of LV LOUIS VUITTON, launched a "snake skin bag", followed by Kevin Klein (CALVIN KLEIN, referred to as "CK") to launch black cloth shoes, and then the white ball shoes worn on sports lessons when young, and changing faces to make them the shoes for Hollywood actor Orlando Bloom in the studio.

There are also pedal pants, sailor shirts and so on.

These "grass roots", which only sold dozens of yuan in China, have become thousands of "even nobles".


  


  

Details determine sky price.

Many people see the first reaction of these prices is that foreign people are "punching heads", but as long as you carefully analyze these changes in "domestic products", you will find that behind the sky is the manufacturer's attention to details.

Fashion "release shoes" is not from the same enterprise, foreign manufacturers hired a shoe designer, designed comfortable insoles, and made improvements to the raw materials, appearance and packaging of shoes, and chose different enterprises to produce, so that the "release shoes" had a more humanized rubber bottom, more fashionable color, and appeared to have a simple beauty.

CK's black cloth shoes use beef tendon sole, and printed a row of fine LOGO.

As for LV's "snake skin bag" and so on, behind the sale of physical objects, through various packaging and publicity means, it is a model of "Minimalism".


 

 


China needs "intellectual creation"

Now, more and more famous products are being produced in China's low price labor market, so as to raise their gross profit margins.

Now some popular "grass roots" domestic products, after the designer's design, processed and manufactured in China, returned to Europe to become fashionable products, and then sold to China, the price at least increased by 10 times.

  “Made in China”(中国制造)已经从前两年中国人的骄傲,开始-行业书网-

Become a worry for Chinese people.

When many international brand enterprises began to create demand, domestic enterprises were mostly produced by demand.

The sale of "grass roots" domestic goods in overseas countries reminds us that from manufacturing upgrading to "intelligent manufacturing", we need not only to enhance the technological content, but also to start with the details of business philosophy and product design, so as to improve the added value of products.

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