Dalian Clothing Takes The Road Of Independent Innovation

Although the financial crisis sweeping the globe has a certain impact on Dalian's clothing industry, overall, the industry's economic performance is in good shape.

According to statistics, from 1 to October this year, the sales revenue of Enterprises above Designated Size in Dalian increased by 14.2% compared with the same period last year, and the value of export delivery increased by 19.3% over the same period last year. The industrial added value increased by 25.5% compared with the same period last year, and the profit increased by 11.4% over the same period last year.

With the strength of years of adjustment and innovation, Dalian garment industry has formed a strong market competitiveness and a certain ability to resist risks.

Tian Ping, President of Dalian garment industry association, believes that this is mainly due to the overall advantages of Dalian clothing brand.

The association has long proposed the pformation from "made in Dalian" to "created in Dalian". Earlier, the product structure was adjusted, and the export market was adjusted in time. A number of export enterprises shifted from the European and American market to the Southeast Asian market, and a number of brand enterprises expanded their sales to the domestic market.

Through active adjustment, more than half of the enterprises are still at a profit level.

Dalian Fu Ge Clothing Co., Ltd. has done both domestic and foreign trade. After many market shocks, it has not only survived but also become stronger and stronger.

Wang Lei, general manager of the company, said that although the international financial crisis has some impact on the industry, it is not necessarily a bad thing to reshuffle the industry. Just like a wave of sand, a strong and competitive brand can survive.

Fu Ge Clothing Co., Ltd. will continue to develop new export customers next year, and open new outlets in China to expand domestic sales.

Enterprises seize the opportunity to expand domestic demand and actively enhance their development. The brand operation center of the company has officially opened in Beijing recently.

On the day of its birth, "Si fan" brand is located in the senior women's clothing brand. In 2006, it won the China clothing brand award. The product has covered more than 30 provinces and municipalities directly under the central government, and has entered the top shopping malls of Beijing Yansha, Shanghai Yi ddan Department store and Wuhan new world department store.

He stressed that clothing enterprises should "keep warm" and pass the severe winter. They should seize the links of large space and high profits in the industrial chain, and do well in cooperation according to their own circumstances, and take the road of independent innovation and independent brand.