Is Online Clothing Store As Simple As Imagined

When the traditional consumer market feels chilly, the myth of "opening online stores to make a lot of money" is spreading everywhere. Is it really so easy to make money by opening online stores? After investigation, the reporter of Pinzhou magazine found that it is easier to open an online store than to open an online store. In fact, it is to make a bad online store.

48 pieces of clothes are sold every second, 180 pairs of shoes are sold every minute, and 21600 mobile phones are sold every day. This latest report from Taobao is a strong footnote to the current popularity of online shopping. When winter comes, people hold their money tightly, and the traditional consumer market feels the chill in advance. However, the online shopping market, which has more price advantages, has made profits and has gone against the trend.

The Internet is so busy that many people can't sit still. The myth of "opening online stores to make a lot of money" has spread everywhere. Urban white-collar workers, college students, businesses in physical stores and even traditional department stores have tried online stores. "Open a shop at zero cost. Once you sit at home and send a few photos, you can wait for business to come". Most people have the impression that opening an online store is so simple.

According to Taobao, at present, the number of registered members has reached 83 million, and the commodities are divided into 56 categories, with an average daily turnover of 350 million yuan and 2 million daily orders.

But this is far from the case. How deep is the water in the online shop? You will know after opening it. Those who take opening an online shop as a pastime will soon find that it is impossible to make a profit in such a leisure way. In fact, nothing costs less time, energy and money to open an online store than a traditional physical store. The experience of diamond sellers is that if you want to stand out from the "mass" stores, you must spend a lot of money to lay a smart commercial "red carpet", so that all consumers who visit the store can rush to your cash register.

　 Lay a "red carpet" leading to the cash register

　　 Only when the buyer's eyes are attracted can your product be sold

I've heard of the red carpet for weddings. Haven't you heard of the red carpet for opening a shop? IKEA, a super household goods chain, has such a red carpet. If you want to buy a promising product, you will find that there is no way to go directly to the display location of the product, because the winding red carpet aisle must require you to complete the prescribed distance. European consumers humorously said that IKEA looked at the model room along the winding carpet on the ground, just like a herd of cattle, which were finally driven to the cash register.

In fact, this "red carpet" is a smart business aisle. On the surface, the merchant is guiding the way for you. In fact, it is guiding the goods for you. The same is true for opening online stores. Anyone who can dig gold out of them is good at laying this commercial corridor.

"Different from traditional physical stores, customers can only use their own eyes to identify goods when they appreciate them in online stores. In this sense, e-commerce is first and foremost an eye economy. Only when you attract buyers' eyes can your products be sold." Cao Weili, a senior seller on Taobao, has this understanding of online stores. In her silver shop, you will see beautiful shop decoration, exquisite product pictures, detailed product descriptions, and customer service with division of labor and considerate service. All of these are actually part of the commercial aisle. With it, the consumers who go shopping will be moved, so they will willingly go to your cashier to pay.

But in order to lay this commercial "red carpet", you need to have money in addition to your heart. In the cost of online stores, it is the big head.

　　 Decorate your facade

On the Internet, you can easily find thousands of "decoration teams" for online stores