Fashion And Originality -- Chinese Costumes Are Coming To Maturity

In August, Beijing attracted the attention of the world. With the rise of the five star red flag, the flag bearers wore blue and white porcelain collar dress, which attracted more and more attention.

From the "Chinese seal" to the elegant and upright blue and white porcelain collar, the ubiquitous Chinese element has undoubtedly become the most noticeable sight outside the Olympic arena.

The first public appearance of blue and white porcelain collar is in the "Beijing 2008 Olympic Games awards ceremony costumes and the main award elements conference".

The Chinese standing collar, which is full of masculine flavor, is elegantly decorated with beautiful blue and white porcelain patterns, which gives the world the charm of "Chinese original" costumes in an instant.

The Olympic flag hoisting uniform designated by the Olympic Organizing Committee is not only the affirmation of the achievements of the Chinese collar in the past 5 years, but also the affirmation of the original design ability of the Chinese garment enterprises represented by Qipai group.

1979, the starting point of growth

The reform and opening up in 1979 is a turning point in China and a starting point for the development of Qipai group.

A sewing machine, less than 300 yuan of funds...

This little clothing workshop, like a seed, began its growth journey in the spring breeze of 79 years.

It is not enough to grow from a small family workshop to the top ten in China's garment industry. It is not enough to rely solely on the spring breeze of reform and opening up: the exploration of quality almost harsh demands and the refinement of technology has created the brilliant foundation of the Qipai group.

From 1985, the electric flat cars of Hongkong were introduced to Fujian for the first time to pform the technical equipment. In the 02 year, one hundred million yuan was invested in the new seven square cutting center with more than 30000 square meters and a fully functional and modern apartment for employees living, and the introduction of the CAM automatic cutting equipment in Spain was carried out for technical pformation. For the growing Qipai group, the quality and technology were the trump card for them to win the market.

After more than twenty years of survival of the fittest, China's garment industry has gone through the dilemma of low quality and low price in the initial stage of reform and opening up, and has owned a large number of powerful national clothing brands.

Chinese standing collar, the starting point of dream

In 2003, China's clothing industry, like a young man with vigorous blood, is full of vitality and hope, but less a mature person's confidence and ease: Although the national brand has already possessed considerable production and design ability, the market is still full of Western clothes such as suits and jackets, which means that Chinese clothing enterprises still can only play the role of followers in the competition of the market.

"To become the leader of the market, we must design clothing with Chinese characteristics". Under this consensus, the concept of "Chinese original" dress has been mentioned repeatedly.

But how to apply traditional Chinese elements to modern costumes is still a difficult problem for Chinese fashion designers.

In the winter of 2003, the Qipai design room launched the first "Chinese standing collar": combining the traditional collar style and the Zhongshan suit style Chinese collar, the elegant and resolute Chinese nation temperament can be vividly interpreted.

The launch of the Qipai Chinese collar has not only answered many years of problems that have troubled the Chinese garment industry, but also become the starting point of the "original Chinese" dream in the clothing industry.

"China's original" matures in 2008?

If the sales performance of the listed company exceeded three hundred million yuan in the past year, it is a brilliant starting point for the Chinese leader. The award ceremony of the Beijing Olympic Games is undoubtedly the climax of the first "Five Year Plan" of the Chinese standing collar.

With the success of the series of Chinese collar products, Qipai group has also unquestionably carried the banner of "China's original" dress development. This status is an honor and an arduous challenge.

Faced with the challenge, Qipai group expressed its confidence in "original Chinese" dress with the slogan "China is the United States".

In 2008, the Chinese leader will start his second "Five Year Plan" and the Qipai group will celebrate 30th anniversary.

What will be the 2008 of the Qipai group and the "original Chinese" costume that they are always advocating?

In August 3rd, the second "Qipai Chinese collar Cup Fashion China Invitational design invitational tournament" also opened ceremoniously in the Beijing fashion design center "D-Park club".

Su Baoyan, vice-chairman of the China Fashion Designers Association, said that compared with the first invitational tournament a year ago, the designers of this invitational tournament appeared more confident in the use of national elements, and the "Chinese flavor" of the entries was more intense.

"This is a great parade of the highest level of Chinese original costume. From the progress of designers, we can see that" Chinese original dress "has begun to mature.

With the continuous improvement of design ideas and the continuous maturity of the market, the development of "original Chinese" dress has become inevitable.

In 2003, the advent of Qipai Chinese standing collar was the first year of the birth of "Chinese original" costume. In 2008, it was fully qualified to become the beginning of "China's original" dress from green to mature.

At this new starting point, "Chinese original" costumes are eager for more business support.