Lang Xianping'S Analysis Of The Internationalization Of Chinese Fashion Brands

Lang Xianping, a famous economist, said here that the internationalization of China's clothing brand needs to integrate the industry chain with "six plus one" and establish the connotation of brand for many years.

He said, "six plus one" theory refers to the whole industry's profit high-end product design, raw material procurement, warehousing and pportation, order processing, wholesale operation, terminal retail, and the lowest profit manufacturing.

The Eighth China (Shenzhen) Fashion Fair, 10, OZZO (Ernie) two 00 eight China International Women's wear forum.

The forum will focus on the internationalization of Chinese fashion brands. Lang Xianping and Chanel designer will be keyed speeches.

OZZO two 00 eight China International Women's wear forum is one of the high level forums of the eighth Shenzhen trade fair.

Economist Lang Xianping, international famous fashion designer Du Fu and Tasha E CEO Natasha, respectively, made a keynote speech on the "international clothing market development status and international brand characteristics", "how to view the strengths and gaps faced by the internationalization of Chinese brands", "Chinese clothing brands and Chinese clothing industry" in the eyes of foreign counterparts.

This forum aims at deepening the overall understanding and new understanding of Chinese brands to the international market. It will play a positive role in promoting the overall competitiveness of local brands and for the growth of Chinese clothing brands in the international market environment.