Attention: The Turnover Of Overseas Brands In Tmall Global Has Exceeded 10 Million

It was reported on November 12 that from November 1 to November 11, 235 overseas brands had a turnover of more than 10 million in tmall international, and the number of brands increased by 46%.

This year, tmall double 11 attracted more than 29000 overseas brands to participate, of which more than 2800 new overseas brands participated for the first time through tmall global. Consumers clocked in 87 countries and regions in "cloud outbound shopping" of tmall global.

It is worth mentioning that the double 11 and the China International Fair are carried out simultaneously. The small and medium-sized businesses in the overseas characteristic industrial belt that have just been exhibited at the Expo have joined the consumption season through tmall global, and the new products of the Expo will be sold at the same time. Dashanhang, a Canadian American ginseng brand with more retail stores in North America, reached a cooperation with tmall global at the China International Fair. The sales volume of dashanhang's overseas flagship store in the first six hours of double 11 exceeded that in the first three days of last year.

It is reported that since July this year, tmall Global's official standardization service provider alliance has been put into trial operation in the investment promotion stage of "double 11", to help overseas new brands accelerate their entry into China and arrange tmall double 11 in advance. During the trial operation, the matching time between the brand and the service provider was increased by about 60% compared with the past.

On October 18, tmall global officially launched the full escort plan for double 11 service providers, launched three major measures, namely, vertical customized service in full cycle online, establishment of official standardization service provider alliance, and optimization of operation supervision mechanism, so as to help overseas brands better operate the Chinese market.

In addition, this year, tmall's double 11 has been carried out side by side with the China International Fair. Alibaba plans to announce its progress in the third year by importing 200 billion US dollars (about 1.4 trillion yuan) in five years. It has achieved 104% of the phased target and has exceeded the target for three consecutive years.

Specifically, in the past year, tmall Global's overseas new brands entered the market, with a year-on-year growth rate of 123%; The number of new imported products increased by 342% year on year. Up to now, more than 29000 overseas brands from 87 countries and regions have settled in tmall global, covering more than 5800 product categories.