Overbearing: Tmall Relies On 10 Million Net Red Belt Goods To Rob New Product Resources.

Tmall grabbed new resources. In July 22nd, Tmall announced that it will absorb 100 thousand stars and KOL in three years, and certify the "Tmall new product first officer". It will build the content ecology of Tmall's new products through the cultivation of the red man training plan. This means that Tmall will integrate with the net red economy, extend its tentacles to the content platform, and achieve greater value commercial realisation.

Content platform has promoted the value output of net red economy, and the net red economy has promoted the activity of content platform in turn. Based on the business mode of fans and strong ties between the community and the community, the value of net red and the products of net red shops have been verified in the market.

Tmall is more persistent with new products. Previously, Tmall has announced a figure. In 2019, more than 50 million new products will be launched in Tmall. Now, Tmall's entrance to Taobao mobile App has been upgraded to "Tmall new products". Tmall is constantly strengthening its consumer mentality in new products, which also fits the current hot point of consumer upgrading.

Nelson recently released a trend report of Chinese consumers seeking novelty and novelty. 46% of consumers said they liked to try new things, and actively searched for new brands and new products. Tmall and other electronic business platforms have become the main channel for consumers to try new things. The new consumption trend has made new products an important kinetic energy for the growth of brand business performance.

Fans of the economy let many electronic business platform live online business, grab the dividends brought by the content. The electric business enterprise is using the net red social platform resources and the cargo carrying capacity, the massive star network red to recommend the new product, the maximum excavation electric business content turns the bonus.