Made In China: Let Consumers Enjoy First-Class Products At High Cost Performance Ratio

With the rise of labor costs, China's export oriented outsourcing industry is facing a dilemma of oversupply.

Let local high quality and high standards

Rapid growth, enabling consumers to enjoy world-class products with high cost performance is the goal of "quality built in China".

Over the past 30 years since reform and opening up, China has gradually become the world's factory, especially in the consumer goods such as clothing, shoes and caps, luggage, digital, household appliances and so on, becoming the largest producer in the world.

At the same time, the mode of foundry also supports most of the world's famous brand goods.

However, China's consumer goods manufacturing industry is mainly engaged in manufacturing and assembly. Due to the lack of independent brands and well-known brands, the profits are relatively low.

What is even more disadvantageous is that in recent years, with the rising labor costs in China, international brands have shifted some of their orders to Southeast Asia and Africa.

In recent years, some OEM enterprises in China have tried to take the branding way. However, due to the limitations of traditional models, some of them are not successful.

And the arrival of the electronic commerce era has provided new opportunities for China's foundry factories.

For example, in terms of brand building, traditional practices require large-scale advertising investment, and large enterprises can only see the effect after many years. Now, in the Internet age, the growth path of brands such as millet mobile phones, cracking films and Yin men is more dependent on the efficient interaction between enterprises and customers, fans, customer participation and word of mouth.

In terms of channel establishment, the traditional way is to set up distribution channels across the country and the whole world through the ordering, conferences, and Distribution Agency modes, which are time-consuming and laborious. Now, enterprises are rapidly establishing channels covering hundreds of millions of consumers by means of self-service and network distribution.

All these have opened up new space for the pformation and upgrading of small and medium-sized enterprises and domestic foundry manufacturers.

On the Taobao platform, hundreds of "Amoy brands" were pformed from foundry factories, such as Lin's wood industry, Yin men's dress, ODO lamps and bear bear appliances.

Let local high quality and high standard independent brands grow rapidly, so that consumers can enjoy world-class products with high cost performance. This is the goal of "quality built in China".

In 2015, the Alibaba launched the "China Quality" project, with the help of the Taobao platform to promote the rapid growth of the independent brands of the main industrial belts in China.

For example, in April 2015, "China made" to promote Putian sports shoes in Fujian, during the 4 days, more than 10 million people paid attention to Putian shoes through various channels such as Taobao, accumulatively sold nearly 300 thousand pairs of shoes, and led Putian's own brand sales to nearly 160 million yuan.

Again, in early 2015, children's clothing manufacturing in Jimo, Shandong, felt the chill of the market, and the export orders fell.

With the entry of Alibaba's "China Quality" project into Jimo, the more than 50 children's clothing enterprises made in China made 30 million yuan in sales during the first activity, and the average daily sales volume of each group was 10 thousand yuan to 20 thousand yuan.

In November 2015, children's clothing entered the off-season, but the "China made" industry was still busy.

In terms of quality, we benefit from the first-class manufacturing level of our foundry factories. "

"The project has raised the requirements of high standards.

For example, all the "Putian made shoes" made in China have far higher manufacturing standards than international standards. Compared with the national standard, the soles must be higher than the 20 thousand bending standards, and the Putian products can be folded 100 thousand times.

At present, the key industries including Guangzhou bags, Dongguan women's wear, Chengdu men's and women's shoes, Nantong home textiles, Jimo children's wear, Shantou toys, Shishi men's clothing, Shunde small household appliances and so on have been stationed in enterprises, and have been carrying out production according to stringent quality inspection requirements.

The foundry industry in China has brought a cheap and high-quality consumer experience to the global consumers in the past. It also provides a solid industrial foundation for advancing the supply side structural reform and upgrading of consumption in China.

Nowadays, the rapid development of Internet and e-commerce has not only provided new space and new path for the pformation and upgrading of manufacturing industry, but also provided new possibilities for further optimizing the international division of labor system.

Based on the "Chinese quality" and the huge domestic consumption market, the brand of new national products with independent intellectual property rights is entirely possible to cultivate.