Busen Shares Turn Around Deficit And Gain Surplus

Busen shares 2015 annual report shows that the company achieved operating income of 402 million, down 16.6% over the same period last year.

12 million, an increase of 111.69% over the same period.

In 2016, it continued to increase investment in e-commerce business to promote the development of the business.

2015

Shrinking, the company's annual orders fell, the main business revenue fell sharply, net profit continued to decline.

In addition, the company pfers all the shares of its wholly owned subsidiary, Zhuji Busen Investment Co., Ltd. to Busen Group Co., so that the total profit of the company is attributable to the company.

The net profit of shareholders increased year by year.

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At present, China's clothing industry is exploring a road suitable for the adaptation of national conditions. The original design clothing brand and original designers have received extensive attention from the government to the people. Why is the development of local brands so difficult?

Throughout the history of the development of Chinese clothing, China's garment and textile industry has gained unprecedented development opportunities in the past 30 years, and experienced the upgrading process from quantity type, quality type to brand type industry since the abolition of the nationwide cloth purchase system in 80s.

According to official statistics in 2013, the retail sales of clothing shoes and hats and needle textiles amounted to 11414 billion yuan in China.

Taking the clothing industry in Shenzhen as an example, the total output value has reached about 180000000000 yuan.

In the face of such figures, we can clearly see the huge industrial scale of Chinese clothing and its impact on China's overall national economy.

The international market has been "long loved" for such a huge industrial cluster in China. Since 80s, the construction of production and processing enterprises in China has been established, and a large number of garment and textile exports have been exported. In the early 90s, Italy's top men's wear brand Zegna first came to China to set up a special shop, and went up to the top international fashion brands to the fast fashion brand. The international garment industry started a new "grab" for our clothing market under the offensive of brand culture.

Whether it is the active demand of China's garment industry itself or the passive demand of participating in the inevitable global competition of industries, the Chinese garment industry is placed in the historical moment of industrial pformation from production to brand culture. In the face of the strong competition of mature and perfect international brand groups, we can hardly learn slowly, and only quickly adjust the state to fight against this war without smoke.

How to shift from labor-intensive production to brand marketing with high value? China's clothing industry is exploring a road suitable for national conditions to adapt to the trend.

At this point, the original design because it can bring real core competitiveness to products and brands has been increasingly concerned by enterprises in the industry.

From the first lady Peng Liyuan's visit to Guangzhou's clothing brand "exceptions" to the 2014 APEC summit, the leaders and ladies of various countries praised the Chinese new dress, and the original design clothing brand and original designer received extensive attention from the government to the people.