Handbags Become The Battleground Of New And Old Luxury Goods.

People are very concerned about Chanel in this category, that is, handbags. The top three searches for handbags were Chanel, LV and Coach, which far exceeded other brands. But in Luxury goods In all search volume, people's attention to bag category is the lowest.

and Ready-made clothes In the handbag category, people have some new faces. brand With more and more attention, in addition, people's attention to the so-called light luxury brands in handbags has also increased rapidly. The strongest growth is Tory Burch. Unlike clothing, people have a higher awareness of brands in handbags. They usually search directly through brand names.

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Met Ball is the proof of absolute power of Anna Wintour, and also puts the 65 year old Wintour on the top of the power of fashion.

Last year, the event raised nearly $12 million in charitable funds one night. The event was on the Twitter hot topic list. The next day, more than 25 million page views were generated on the vogue website. This year, it will be recorded by 225 authorized photographers, journalists, bloggers and Snapchat people, and will become part of the producer's Andrew Rossi documentary.

The Met Ball charity evening is an event set up by the Metropolitan Museum of Art Fashion Institute. This year, the event is not only the annual grand fashion show that the museum influenced the western fashion by Chinese aesthetics, but also proved the absolute power of its former sponsor, Anna Wintour. At the age of 65, Wintour is Vogue magazine editor and Cond e Nast art director. This year, she will continue to debate the myth of "fashion devil" and "2009 The September Issue" documentary. Vogue also controls the spread of hegemony, and Met Gala will not allow itself to be released to social media.

Since 1999, Ms. Wintour has been a fashion leader in Oscar de la Renta, Prada or Chanel senior dress. It is also the backbone of many top dinner parties and Museum charities organized by urban cultural institutions. Meanwhile, her fashion view has brought unprecedented advertising effects to the global fashion industry.

Her story not only makes people feel the change of social circles, media and philanthropy, but also makes people understand how a woman builds and consolidates the role of power brokers overnight.

Under the influence of Ms. Wintour, the charity evening has raised over $145 million for the Costume Institute, the general control agency of the operation capital. Participants were willing to pay $25000 to buy Personal admission tickets or to donate at least $175000 in 10 small groups. In contrast, the David Rockefeller charity luncheon recently launched by the Museum of modern art, though the largest annual charity in the museum, raised only $3 million 500 thousand, while the New York Ballet's 2014 spring and autumn charity only raised 5 million 450 thousand dollars.

That's why last May, even Costume Institute was renamed "Anna Wintour Costume Center". On the day of the unveiling of the new Costume Center, the first lady of the United States Michelle Obama also attended the event, and almost every American fashion designer knew the news.

If the charity evening is beneficial to the Metropolitan Museum, it will also be beneficial to Vogue and will help Ms. Wintour consolidate her leadership in the fashion industry. She and her team have significant control over the guest list, seat arrangement, layout, and even the decision to access the venue and guests.